Like it or not, how you dress has an impact on how people perceive your brand.

The fast paced world that we live in is dominated by trends. What’s trending today will be passé tomorrow - I just need to look at my children to know that this is fact.

Remember to tell your brand story often and ensure that all people involved in the business know the story too and are able to tell it well.

I am part of a tribe! A tribe of women who encourage, support and uplift each other.

The recognition of a tune or jingle associated with a brand can be a very powerful trigger.

Branding is one of those concepts that most business owners find confusing. Surely once you have a logo, you have a brand? Not so.

What does this mean? Simply put, it is how people experience your brand. How do they feel after walking into your store, dealing with your staff, utilising your services?

Business cards that are designed with your brand in mind will tell a story.

A responsive website is mobile friendly but you are getting so much more. Here’s why…