Research has shown that association with colours increased brand recognition by as much as 80%.

Your brand story sets the scene for your customers and gives them a reason to buy from you over your competitor. So are you telling your story?

Are you thinking of rebranding? Perhaps you just need to tweak your logo. Either way, here are 8 mistakes to avoid.

Are you a hero, magician, rebel or seducer? Isn't it time to find out what your Brand Personality is?

If you have ever heard me present you will know that I see the telephone as an untapped brand experience tool that most businesses take for granted.

Beloved brands such as Kentucky Fried Chicken, Apple, BP and Google have all undergone rebrands.

Colour most definitely creates emotions but did you realise that colour means different things to different cultures?

Don't you hate it when people get terminology mixed up and then land up confusing you even more?

As a start up it is tempting to bootstrap your beginnings, and sadly investing in your brand takes a back seat.