GameTree

Game Tree is an app that aims to provide gamers with meaningful connection – with people, games, and products, that bring joy. Just like the classic Clark Kent / Superman story, when the user opens the app they transform from an awkward and shy ‘Neighbour’ to a social and connected ‘Hero’.

White River Design was tasked with creating a brand that reflected The Hero brand personality, and represented the users journey from Neighbour to Hero. We started with updating GameTree’s existing logo and creating a style guide around this, then rolled it out across the app and website design.

The Neighbour & The Hero Brand Personalities.

“Creative minds and a true pleasure to work with. Very happy with the results.”

John Uke